The Power Of Une

There's nothing quite like clicking open a shiny new compact, seeing the smooth pretty contents and touching your finger to that unblemished powder for the first time. But until now to get that make-up thrill and making sure the only mark ...

Amen to Accessories

Fancy a cheeky little wardrobe update? Er, does the pope sh*t in the woods? Hell, we'll take that as a big fat yes, then! And who could blame you when little miss McCartney's rocking out the sexiest leather-free accessories in town?
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Question Time

Hey, you! What's your agenda? Everyone's got a message they're itching to get across to the world. Ours is 'peace, love and more fair fashion', which is why we'll be nonchalantly getting the gig across by strutting our stuff in these ...

Place Your Bettys!

Catwalk gazelle, Agyness Deyn and muso Lily Allen are already dedicated followers of new ultra-feminine and vintage inspired label Betty B. And you can forget all connotations of Fifties poster girls or that vaguely annoying boppy ...

Lovely in Lace

Hurrah for Hepburn! Selected by the ever-powerful grande fromages that make up the British Fashion Council, ethical fashion designer Minna Hepburn has just been signed up to their coveted mentoring programme. Her mentor? None other than ...

Emma-lentary My Dear Watson

Fashion alert! Style icon and little miss of the silver screen Emma Watson has just teamed up with ethical fashion label People Tree. Yes, Potter-fans, before she heads off to the lofty heights of higher education, a spell as ...

Basically Bassike

Along with other Antipodean exports, Bassike is fast becoming our mainstream mate. Two former Tsubi-ites, Deborah Sams and Mary Lou Ryan are weaving their magic into luxury basics incorporating organic cottons, wools and denims into their ...

One Of A Kind

What does one do with obsolete photo shoot and catwalk props? I’m talking about those fabulously crafted gems of amazing décor that set the mood, wow the uber couture clientele and beguile the fashion press...

Itsy Eco Interview - Vagabond

Fashion alert! Vintage shopping just got even cooler thanks to fash-tastic girl/boy duo Andrea Perini and Naveed Hussain.  ‘Vagabond NYC’, their newly launched online boutique, showcases covetable but surprisingly ...

Hot Topic

The best place to get your intellectual juices flowing this season? The Chelsea College of Art & Design' summer eco fashion debate...

Boutique Chic

Head to awesome up-cycled furniture shop Old London Road run by the brilliantly-named Denny and Dazzle...

Quirky Stays

As every good eco-ista knows – vintage is the shortcut to style and a squeaky clean conscience in one green swoop. So save your carbon ...

Nice'n'Naughty!

Girls, it's time to ditch the diet. Queen of organic sweet treats Isidora Popovic has just launched the most scrum-didly-umptious baking ...

Eco Exhibit...

If hearing the words ‘reduce your carbon footprint’ makes your eyes glaze over, then the Sustainable Futures exhibition is for you. ...

Model Citizen

Scent-sational model, Annie Morton, famous for being the face of Guerlin Shalimar is now touting her very own fragrance range....

Shave Haven

Buffing, scrubbing, shaving… What does it take to make us neatly hirsute gorgeous sirens? Wiping off those wispy whiskers can sure be a ...

Queen Bee

Fortnum and Mason, purveyors of fine foods and jolly lovely window displays, are creating quite a buzz (sorry) by creating a series of bee ...

In Full Flux

Once upon a time there was a girl called Lu Flux.  She just loved, Loved, LOVED collecting pretty vintage fabrics and salvaged yarns to ...

Hello Sunshine!

Anushka Pereira packs her bags with the skimpiest of gear and heads to Sri Lanka's most stylish eco hotels...

Veggie Mates

Sup some soup. Nosh on noodles. Partake of a bake. Chow down on a cheesy feast…  Notice something amiss here fair gourmet? Oh ...

Dare To Bare

Hmm, how does one protest peacefully against oil dependency? Ah, of course. The World Naked Bike Ride....

Water Works

In the world of conceptual architecture, building on terra firma seems, well, just a tad passe. But on water? Aha! Now there’s...

SWSU New Shop!

We can hardly contain our excitement! The StyleWillSaveUs Shop has finally arrived and boasts the hottest eco-style in cyberspace...

Everyone's going bonkers for the scrumptious-ness that is Petersham Nurseries Cafe. Stella McCartney loves it so much she had a recent soiree ...