New Kids on the Block

The mention of the words ‘geometry’ and ‘angles’ may bring back memories of dry trigonometry issues back in high school - something we aren’t particularly fond of – but fast forward a few years and it inspires an entire fashion line that we are clamouring to get our hands on.

Rani Jones, London’s coolest new eco label, has just launched their Spring/Summer 2009 ‘Block’ collection, and boy are we excited!  Design duo Rani Patel and Lucy Jones translate blocky, hard-edged and repetitive angles commonly found in Brutalist architecture and recreate them into figure-loving lines that echo throughout their beautifully constructed garments.

Think body-con blended with volume, pleated draping, double-zipping and panelling. Pops of green and bright orange set against a neutral colour palette keeps the look modern and edgy yet wearable and whole-heartedly feminine. 

And their hard-line approach doesn’t stop with design, the extensive use of the softest organic cottons and ethically produced merino wool with a smattering of eco leather means we can lap up the luxe without the guilt.  In fact, 74.9% (to be precise!) of the collection is made up from organic, sustainably sourced and eco-friendly materials.

Mmmm, ethics + style? Liking your angle girls.

Feature writer: Mel Yap

Buy www.ranijones.com or www.fashion-conscience.com