More Dash Than Flash

Showy colours, glitzy detailing, logos a go-go. Yes, they're all very well for Golden Balls peacocking his way 'round St Tropez, but a discerning fellow like you prefers to look, well, less in your face.

So, what better label than Bamford & Sons, to inject the latest in classic chic into your wardrobe?  A welcome additional to the handful of traditional British fashion labels, their recently opened stores are fast becoming reliable pit-stops for men in search of understated luxury. 

'Understated' being something we doubt poor old Becks has ever even heard of. We'll just leave him to carry on mincing around in his homage to Wham then, shall we?

Good for you if you're on the hunt for neutral wardrobe staples. You'll also find vintage watches, customised ipods, a rather fine selection of boyswear and a Dayelsford Organic Café (Sloane Street flagship store only).

Good for the environment as the collection's key ingredients are 100% organic cotton, natural wools, cashmere, and eco leathers tanned using soft vegetable dyes without chemicals. The eco-friendliness doesn't stop there either as the stores are fitted out using reclaimed timber, the lighting is energy-saving, and the tags and carrier bags are made from recycled paper.

Price Bamford & Sons Trousers from £125 Jeans from £125 Sweaters from £195 Jackets from £695 Shirts from £125

Buy Bamford & Sons, Sloane Square Store, London
Bamford & Sons, Ledbury Road Store, Notting Hill, London
Bamford & Sons, Wimbledon High Street Store, London
 
US stockist number: 212 529 5533 ext. 233